Articles from Auriga Magasinet No. 3, November 2005
North America important for all three Auriga companies
Today, Skamol, Hardi and Cheminova all enjoy a strong position in the US and Canadian markets,” says Auriga’s President Mogens Nehen-Hansen.
About 20 per cent of total sales in the Auriga Group derive from activities in North America. It is a very important market for the Group as a whole – and for the three subsidiaries Skamol, Hardi and Cheminova, which have all built up strong positions in both countries.
“For Hardi and Cheminova, North America was the first market where they established subsidiaries. This happened in the 1980s, and it is this long-term market presence that largely explains their success. However, Skamol has also been active in North America for many years as a supplier of insulation materials for the aluminium industry, and most recently with a promising fire door project,” explains Auriga’s President Mogens Nehen-Hansen.
Large agricultural area
North America is the world’s largest agricultural producer, and it was therefore obvious for both Hardi and Cheminova to establish subsidiaries on this market.
“It is a market characterised by a high degree of professionalism, and one which places high quality requirements on all market players – from those receiving our products and from the authorities. But this fits in well with the strategies of our subsidiaries because we have no problem meeting such requirements,” says Mogens Nehen-Hansen.
The US and Canadian markets are also characterised by strong competition.
“Auriga’s subsidiaries have over the years successfully managed to establish a strong position in this important market. In addition to the above-mentioned factors, it has also been important that the companies’ products have always been of high quality backed by high standards of service. And finally, of course, thanks to the fact that, because of our size and flexibility, we have been able to deliver the required goods at times when the demand in the market has been high”, concludes Mogens Nehen-Hansen.
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